With the creation of the internet, it reduced barriers to entry for a lot of business sectors. It is easier than ever to setup a website, create an LLC, and start marketing yourself as an expert. On the flip side, it’s also made it difficult for customers to differentiate between the true experts and the local business that decided to popup last week.
We’re not here to bash on the new businesses. We’re just trying to help differentiate the ‘best’ businesses from the rest of the pack. How do you do that? REVIEWS.
Reviews are your competitive advantage that cannot be duplicated quickly by new businesses coming to the market. Think about companies like Facebook. They didn’t trademark the social network or most of their technology that powers it. They simply became one of the first to build a monster user base and since then, became untouchable. You can become untouchable as well by building your review reputation on the internet.
I want to build my empire. How do I get started?
The first step is determining processes to automate review collection. This is why so many companies choose to partner with Arrivala. Our automated systems can follow up with your past customers via email or text message to ensure that we’re squeezing out every review possible. The second step is review distribution. Customers will use Google, Facebook, Yelp, Trip Advisor, Houzz, HealthGrades and dozens of other websites to learn more about a business. Arrivala helps to distribute the review your customer wrote to all of these third-party websites ensuring you have positive reviews on each.
Should I worry about negative reviews?
If you’re in business long enough you are likely going to receive a negative review. The review could be non-worthy but some customers are just impossible to please. However, by proactively building our review count prior to the negative review coming in, we can drastically mitigate the damage caused by the one negative review.
Example, if you have three reviews that are all 5 stars and the fourth review you receive is negative, your total score becomes 4 stars. That’s a complete star drop due to one disgruntled customer. Now let’s assume that we’ve been proactively collecting reviews with Arrivala and we have 24 5-star reviews on our profile. Now if our 25th review is 1-star, we still have an overall rating of 4.84 stars which would still be trusted by nearly 98% of customers shopping for your service.
Don’t Be Left In The Dust
You may feel confident with your current client base or simply ‘don’t want to deal with review collection’. By taking this mentality you are opening up potential avenues for new competitors to take valuable share of your business. Over 84% of consumers admitted to researching a company and looking for reviews prior to doing business with the company. This is even more true with Millennials and Gen-X coming behind them. Reviews are the highway from which new customers will arrive.
Arrivala is here to help you take on the review challenge and drive new customer acquisition for years to come. Ready to start building your empire? The plan starts with Arrivala.