Judging by the fact that you’re reading this article, I’m going to assume that you understand, or you’re coming to understand how important reviews are to growing your law firm. Building an automated marketing engine powered by your law firm’s past clients is not only the single most effective way to attract new customers but it can also save you thousands of dollars every month. Your past customers literally become your free marketing. Positive reviews across platforms like Google, Yelp, Facebook, & AVVO improve your website’s search engine optimization and also helps you gain valuable, constructive feedback from your past customers for internal use.
If you are a lawyer or law firm and looking to get more reviews, make your website rank higher, improve your customer satisfaction and improve your business processes, you’ve come to the right place!
As we mentioned above, Google reviews, Yelp reviews, AVVO reviews & other platform reviews are the single most important thing for growing your business. At this point you’re likely asking, how do you consistently bring in 5-star reviews to Google and your other business platforms (AVVO, Martindale, Facebook, etc)? Within the information below, we’re going to give you three great options (some free, some paid) that can be used in combination or individually to build reviews in record time with the least amount of manual work.
It’s a well-established fact that over 84% of consumers trust Google reviews as much word of mouth referrals from friends or family members. Are you doing all that you can to build your online reviews and kick your competition’s ass? Let’s get your law firm on the track to success. Let’s dig in.
Automate Your Law Firm’s Review Collection
The only way to scale your review collection is to automate it. It is too time-consuming keeping track of which clients have reviewed you and which ones haven’t. Then following up with those who haven’t. For a busy law firm that can be a full-time job. Automating review collection solves this issue through the use of technology. The Arrivala Review Automation System can be set up to send emails or text messages to your past customers requesting them to leave a review. The system keeps track of who has and hasn’t completed that review request and follows-up until we’re able to secure the review (unless the client opts out). Once a review has been left, we further prompt them to share it to all of your review platforms including Google, Yelp, Facebook, AVVO, Martindale and more (we connect to 30+ platforms).
On top of the above, review automation offers negative review filtering. Utilizing this feature, if it is determined that your client may be leaving a negative review, the system sends their feedback directly to your company giving you the ability to remedy the situation before the review becomes public.
Your clients can be added to the review collection system one by one through an easy to use dashboard (just enter their name and email address or phone number), can be bulk imported through a CSV spreadsheet, or can leverage the API to automatically add clients from many CRMs, point of sale systems, e-commerce systems and more.
The above features are really just the tip of the iceberg. There’s also the ability to incentivize reviews by donation to charity for each review received (completed automated), embeddable widgets that can showcase your reviews on your website, detailed reporting, search engine ranking benefits for your website and more!
Review automation does carry a small cost but if you consider the time savings, most law firms agree it easily pays for itself. Arrivala offers our automated review collection service for $29.99/month.
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If you’re not quite ready to jump into review automation we have some other FREE ideas & processes that can help improve your review collection. Keep reading to learn more.
Create A Google Review Handout for your Law Firm
Has the following ever happened to you? You get a fantastic outcome on a case, secure a patent or in some other capacity go above and beyond for your client. As you’re wrapping up the case, you ask the client if they would mind writing a Google review or AVVO review for your law firm. They of course respond with, “Absolutely”. That afternoon, you send the customer a link to review you on Google. Days, weeks and months go by and they never write the review. Life gets busy, the excitement fades and they simply forget.
A great way to combat this recurring problem is a one-page Google review handout that the client can take home with them when leaving your law firm’s office. It becomes something physical that will sit on their kitchen counter, desk, etc. and act as a reminder to complete the review process. They also work very well for older clientele who may not be as tech savvy. A Google review handout can be created in minutes using the Arrivala Google Review Handout system (link provided below). It’s also completely free to use. No strings attached, no ‘upcharge options’, just free.
Law Firm Google Review Link Generator
How about we keep the free tools coming? The best way to increase review conversion is to make the process as quick and painless as possible for your clients. Very few clients are going to jump through hoops if the process for sharing a review is not clearly laid out for them. A Google review link gives you a precise URL that you can send to clients via email, include in your email signature, on your website, etc. that provides one-click access to where they can write a review for your correct business profile.
Concluding Review Collection For Law Firms & Attorneys
Collecting reviews and establishing a positive online presence is essential for any service business. In 2019, over 90% of U.S. consumers did a search to find reviews for a company prior to hiring them. Having a lack of business reviews or a ‘no star’ rating is effectively the same as a ‘low star’ rating which is why it is important to be proactive in collecting reviews for your business.
Here at Arrivala, we have some great paid and free tools available to help build your law firm’s reviews. If you’re ready to leverage our review automation platform scroll down below and get 30% off your first month. If you have any questions, you can contact us at firstname.lastname@example.org.