One of the best ways to build up your HVAC business is by taking full advantage of social media platforms. We’re specifically talking about Google and Facebook reviews.
The impact that Google and Facebook reviews can have on not only your SEO rankings but your potential customers is nearly immeasurable. Said simply, people believe what their friends and families tell them, and Facebook and Google are where all the telling action happens.
In this article, we’ll be highlighting the importance of your HVAC reviews across the two most prominent platforms out there. We’re also going to talk about how to step up your review game using three of our fool-proof systems.
So, if your goal is to garner more reviews, have your website rank higher, improve your customers’ satisfaction or your business processes—or all of the above—then keep reading.
The Importance of Google and Facebook Reviews for My HVAC Company
You may be wondering just how important are Google and Facebook reviews to my HVAC company? In short, they’re not just important—they’re crucial to attracting more customers.
With 2.7 billion users, Facebook is currently the largest social media platform in the world. Google is the world’s largest search engine and it holds the power over the visibility of your company’s online presence. Of course, it really comes down to consumer behavior, which in today’s world, is dictated by online reviews and referrals.
Those reviews and referrals are what can make or break your HVAC company. Think about it this way—Facebook comes with a built-in audience per user. When one person writes a positive review, it’s automatically shared among their network of friends and so on. That’s a whole lot of free exposure and potential leads ready to convert to your services.
Google works a little differently since it’s a search engine rather than a social network. However, having a multitude of positive reviews on your website and My Google business page directly affects your rankings. Positive reviews equate to a trustworthy and authoritative source that will get your business noticed regardless of your search engine results pages (SERPs) positioning.
Now that you understand the impact that Google and Facebook reviews can have on your HVAC company, it’s time to focus on how to accumulate more five-star reviews.
While the quality of your company’s reviews depends entirely on you, the quantity is something that can be helped by building an automated marketing engine. By using an automated marketing engine that’s powered by your HVAC company’s past clients, you’ll be able to effectively attract new clients while saving hundreds of dollars on marketing efforts.
Automating Your HVAC Company’s Review Collection
Rounding up your past customer reviews, keeping track of who has yet to review, and following up with said reviews is time-consuming. Running an HVAC business is already a full-time job, which is why the automation of your review collection becomes the key to scaling upwards.
Arrivala’s Review Automation System makes use of technology to keep track of the reviews you’ve garnered and to prompt customers who have yet to write a review. The automation system can be set up to send emails or text messages to said customers, requesting that they leave feedback on their experience with your company. The system will keep track of the necessary follow-ups until you’ve secured another review (or the customer opts out).
Once a customer leaves their review, the Review Automation System will then prompt each individual to share their review among various platforms including Facebook, Google, Yelp!, and more. Arrivala connects to over 30 different platforms, giving your HVAC company a longer reach with more potential to attract new customers.
Arrivala’s Review Automation System also has a filter for negative reviews. Once the system catches a negative review, it sends the feedback directly to your company, giving you a chance to reach out to the customer and remedy the situation before the review goes live.
Additionally, there’s a whole list of features included in the automation system’s dashboard. These features include various ways to input customer information into the system, widgets that allow you to showcase the reviews on your website, incentives to get more reviews, detailed reporting, SEO benefits, and more.
Creating A Google Review Handout for your HVAC Company
Life is busy for your customers too, which is why reviews get pushed to the wayside. All too often you’ll go above and behind for a customer, creating a stellar connection, only to ask for a review that’ll never happen. While it’s nothing personal, it does affect your business.
In addition to automating your review collection, another way Arrivala combats the issue of neglected reviews is by allowing you to create a one-page Google Review handout. The handout is a physical reminder with step-by-step instructions that you can leave with your customers—in person—after you’ve completed a job well done.
Google Review handouts are also incredibly beneficial for your more elderly customers who may not be technologically savvy. The handouts only take a minute to create—and the tool is completely free to use.
HVAC Company Google Review Link Generation
If giving your business feedback is a hassle, your customers won’t do it—plain and simple.
Another tool offered by Arrivala to combat those neglected reviews is the Google Review Link Generator. The link generator allows you to give your customers a straightforward link that will take them directly to a review page. All they have to do from there is fill in the blanks, i.e., write your review.
You can send customers a link via email and include it on your website. As long as the entire process is a one-click and done set-up, getting customer feedback will be a breeze.
Concluding Review Collection for HVAC Companies
Establishing a firm online presence and having positive reviews to show for it is essential to the livelihood of your HVAC company. Facebook reviews and Google reviews should be your first priority because that’s where your potential leads will look to verify your company. Remember, no reviews are just as bad as poor reviews—so get those reviews automated!
Here at Arrivala, we offer a variety of both paid and free tools to help your HVAC company build those Google and Facebook reviews. When you’re ready to start leveraging your positive reviews, contact us. We’re offering 30% off your first month upon sign up!