Understanding the importance of customer reviews is an important tool in reaching new customers for your plumbing business. Automated marketing tools have proven to not only be cost-effective but also a great tool for building Google and Facebook reviews.
Every business wants free marketing. When marketing comes from satisfied customers, it becomes a form of brand advocacy. You can take those reviews, no matter how old, and use them to attract new business.
Positive customer reviews from various review sites boost the Search Engine Optimization (SEO) on your website. It also provides your company with valuable feedback on what’s working well with your business and what’s not.
Do you want to rise in the search engine result page rankings? We have you covered.
Keep reading to learn more about how to get Google and Facebook reviews for your plumbing company.
Why Google and Facebook Reviews are Valuable to Your Business
It’s important to know that online customer reviews can single-handedly send new clients your way. Google reviews place your business front and center on the largest and most used search engine.
Facebook’s business tools are second. Both can help you garner 5-star reviews on a consistent basis. There are both free and paid methods you can use to build your reviews quicker and without investing a lot of time.
Not only will the tips we’ll provide work on Google and Facebook, but you can also use them to get reviews on Yelp, AVVO, and other review sites.
How to Automate Your Plumbing Company’s Review Collection?
We’ve heard the catchphrase, Google me. It’s not just for celebrities. All business owners should Google their business to learn what people are saying about them on review sites. Or if they have reviews at all.
Review collection automation can change your online reputation.
Studies show 90% of consumers read online reviews. When someone does a search for your business, chances are they’ll start with Google because people trust their information.
The easiest way to scale your reviews is by investing in automation. A plumbing company can benefit from the Arrivala Review Automation System by setting up automated text and email messages.
These messages go to current and past customers to get them to post a review. You can also follow-up with individuals that haven’t responded in a specified time period.
It doesn’t stop there. Future prompts encourage respondents to share their reviews on the top review platforms. Our service connects to over 30 platforms and comes with a negative review filtration.
This allows you the opportunity to reach out to those clients to see what went wrong during their service call.
There are many key features to our review collection automation system. You can learn more here.
Create A Google Review Handout for your Plumbing Business
Plumbing services are something no one ever wants to use but at some point and time will need, especially if they are property owners. In emergency situations, you have the opportunity to turn a stressful situation into a jubilant moment.
You’ll want to seize on that moment by asking the customer to write a review for your plumbing business. Chances are if you saved the day, they are sure to agree.
Do you stand over the customer to ensure they post a Google or Facebook review before you leave? Of course not! This is where a review handout comes into play.
Google review handouts are guides you give to the client after sharing the importance of leaving a review. It’s something tangible you can attach to their invoice or place within a service folder.
With the Arrivala Google Review Handout system, you can create your flyer in minutes. You may also want to consider an incentive to get the client to complete the review. Use it in the form of a future discount or free basic plumbing inspection.
It’s also a good way to promote a referral program. Best of all, it’s a FREE service offered to our customers. Go to Handout Generator
Google Review Link Generator for Plumbing Contractors
Reviews are great but if we’re honest, customers sometimes need a reminder to post a review. We understand this and want to provide you with as many free tools as possible to get those reviews. The goal isn’t to be intrusive but to send subliminal messaging.
One way we help clients do this is by providing a precise Google review link. The URL is used to direct clients to your Google profile where reviews are posted.
There are several ways you can drop the link into client communications.
Technology is pushing us to a paperless environment. Even if you offer paper invoices, follow-up with the option to email a copy. Your Google review link can go in the signature field on a thank you cover letter.
A second placement can go in the invoice with a brief reminder message that reviews are appreciated.
In Your Email Marketing
Email marketing still is an effective tool. On your website encourage people to register for ongoing communications. Every email sent includes your review link with a prompt for customers to post a review.
Utilize the website sidebar to help them navigate to social media review sites to leave their testimonials. Links to your preferred sites makes it easier for them to post reviews.
Conclusion: Review Collection for Plumbers
It’s essential for every plumbing business to have Google and Facebook reviews. Remember that 90% of consumers conduct an online search for reviews before contacting a company.
If your business has no reviews or a high ratio of bad reviews, most likely you won’t get the call. Managing reviews means you’re being proactive in building your online reputation.
Arrivala provides its clients with the tools needed to grow their plumbing brand and increase online reviews.
Are you ready to incorporate our review automation platform into your marketing arsenal? Scroll down to learn how you can get 30% off your first month’s service plan.
Need more information or have questions, click here to contact us.