If you’re reading this, you’re already aware reviews are essential for growing your insurance agency.
Glowing online reviews from existing and past customers on platforms like Google, Facebook, and Yelp are great for not only improving your website’s search engine optimization (SEO) but also attracting new customers.
You’ll also glean invaluable information about what your customers really think about your insurance agency. After all, 84% of people trust online reviews as much as they do friends!
If you’re an insurance agency looking to secure more online reviews, higher website rankings on Google, improve your customer satisfaction levels, and polish your business practices, you’re in the right place!
If you’re scratching your head, wondering how to achieve 5-star reviews on Google, Facebook, and Yelp, and achieve them consistently across the board, read on.
In this article, we’re going to share with you three great ways (free and paid) you can collect those much-coveted glowing reviews without breaking your back or your bank balance. You can either use all three or one or two. It’s up to you.
So, let’s dive in and take a look….
Automate Your Insurance Agency’s Review Collection
Manually tracking which clients have left you positive or negative reviews is time-consuming. The best way to gain real insight into your online reviews is to automate the process through technology. This is what’s known as ‘automated online review collection.’
This process is executed via software that tracks which customers have left reviews and which ones haven’t.
Customers receive automated emails and/or texts asking them to leave an online review. The automated system also reminds them if they don’t respond the first time you ask them.
Just import your customers in bulk or add them manually, and the automated system does the rest.
Once your (hopefully) happy customer has left you a 5-star review, the automated system prompts them to share it with all the online platforms they engage with, such as Google, Yelp, and so on.
Different consumers will favor different review platforms, which is why we engage with over 30 platforms. Your customer is bound to find a review website they’re comfortable with from our list!
What Happens with Negative Reviews?
Many automated review systems have built-in negative review filtering. This allows them to catch potential bad reviews before they hit the public eye. This offers you the opportunity to deal with the complaint before it goes live.
The best part is that managing lousy reviews is effortless with our intuitive dashboard. You can either bulk import clients via a CSV spreadsheet, add manually, or automatically add clients via point of sale systems, e-commerce solutions, and/or your CRM via the Arrivala API.
Some companies like to incentivize reviews by donating to charity for each review they receive. Automated review collection software can also do this for your insurance agency and make your generosity visible during the review collection process.
…It’s another way to up your search engine rankings!
What about the cost? If you’re a small insurance agency, prices start as low as $29.99 a month (but checkout our special below).
Create A Google Review Handout for your Insurance Agency
To avoid customers forgetting to write that much-coveted Google review after your business has just negotiated a great insurance rate for them, consider giving your client a Google Review Handout when they leave your office.
This should be a one-page PDF containing simple instructions on how to leave you an online review. Think of it a bit like ‘nudging’ your client to write their testimonial. It also acts as a reminder for customers who aren’t that tech-savvy too -win-win!
The best part? This kind of resource is completely FREE to create and use. Click here to access our Google Review Handout.
Insurance Agency Google Review Link Generator
Great news! There are even more free tools you can use. If you want to increase your review numbers, you have to make it quick and easy for your clients to shout about you.
No one wants to spend their precious time reviewing you if you don’t make it easy. The easiest way to simplify things is to create an insurance agency Google review link.
This is just an exact URL that you email to your clients. Your client then clicks on the URL and is taken straight to where you want them to leave their review. It’s a way of avoiding clients erroneously leaving a review on the wrong business profile.
Just type in your business name into the Google review link generator, share it with your customers and clients by pasting it into text messages and emails. You can also add it to your email signature, your website, and print materials. Click here to access our Google Review Link Generator.
Concluding Review Collection For Insurance Agencies
Any insurance agency that takes its reputation seriously needs to build a proactive review collection process into its business strategy.
Not having an online review presence is almost on a par with having just a one or two-star rating. Remember, 91% of consumers agreed that a company’s positive online reviews make it more likely they’ll use that business.
So, if you’re looking to up your customer review game, never fear. We have a wide range of simple to use tools (both free and paid-for) that you can use to improve your Google and Yelp reviews for your insurance agency.
Contact us today at firstname.lastname@example.org and ask about the insurance agency discounts we’re offering. Speak soon!